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Why Upworthy Was the Perfect Match for Facebook’s Inspirational Branded Content

When Upworthy was created in 2012, the site's content generated an uplifting, positive message. But as it grew, the site understood that the entirety of the human experience is what's inspiring.

Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast.

Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields

Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever.

Now Marketers Can Buy Sponsored Content Programmatically

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.

How a Twitter Account Turned Into a $500,000 a Year Business

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting with social media and posting his findings on his Twitter account UberFacts. In order to get more followers, he invested $1,000 in Twitter advertising.

Teen Vogue Debuts Condé Nast’s First Sponsored Cover Ad

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue.

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to be mean-spirited.

The Tech Community Laments Gigaom’s Demise

After extensively covering the Apple Watch launch Monday, online tech publication Gigaom shocked its readership by abruptly halting publication due to unpaid debts.

Reddit’s Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile

Reddit's ad team has a new leader as the "Front Page of the Internet" forges ahead with a mobile and marketing push. The company hired Zubair Jandali from Google, who started this month as Reddit's first vp of sales.

Imgur Plans to Dive Into Promoted Posts in 2015

Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to marketers, newly hired vp of market development Steve Patrizi said the image-sharing platform will likely launch Promoted Posts in July 2015.