Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

The show wants to attract a larger live audience

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After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast.

NBC said today that it would reduce the ad load for the show's 42nd season by about 30 percent, essentially axing two commercial pods per 90-minute episode.  "As the decades have gone by, commercial time has grown," said Lorne Michaels, creator and executive producer. "This will give time back to the show and make it easier to watch the show live."



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