TBWA Recasts Again Atop Its Creative Department in L.A.
Brand Marketing
For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources.
Ad of the Day: Southwest Airlines
Brand Marketing
TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth.
When They Find What You Left on One of Their Planes, Southwest Will Send You a Poem That’s Lame
Creativity
Did you leave something on a Southwest Airlines flight? Don't worry. If they find it, they will send it back to you—along with the added gift of an unbearable poem [...]
Real-Time Bidding’s Biggest Buyers
Performance Marketing
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms [...]
The Spot: Frequent Fliers
Brand Marketing
IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.
Southwest Airlines (Finally) Selects a Shop
Brand Marketing
Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the [...]