Southwest Airlines (Finally) Selects a Shop

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Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review.

The Omnicom Group shop's Playa del Rey, Calif. office will handle the business. Account revenue is estimated at $5 million.

The selection came nearly two months after four agencies presented creative ideas to a team of Southwest executives at their headquarters in Dallas. The other contenders were Arnold in Boston, Deutsch LA in Marina del Rey, Calif. and Leo Burnett in Chicago.

TBWA\C\D becomes part of a creative roster that includes GSD&M, Wunderman, VML and Dieste.

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