SocialCode

West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Will Instagram’s Advertising Gold Rush Send Users Running?

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.

Facebook Morphs Sponsored Stories, Kills Online Part of ‘Offers’

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play.

Super Bowl Teams’ Fans Pick Favorite Brands

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?

Fast Chat: SocialCode CRO Bill Masterson

For the past couple years, Bill Masterson has served as sales director at Facebook, but left to join Washington Post-owned social agency SocialCode as its chief revenue officer last week.

iPods Like Facebook Mobile Ads

While mobile advertisers debate the merits of smartphones versus tablets, the iPod touch might be the mobile device they should be considering—at least if they’re running Facebook campaigns aimed at the younger crowd.

SocialCode Zeroes In on Facebook Influencers

Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting to get in front of the right users.