West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads
Performance Marketing
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.
Facebook Morphs Sponsored Stories, Kills Online Part of ‘Offers’
Performance Marketing
Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play.
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Fast Chat: SocialCode CRO Bill Masterson
Performance Marketing
For the past couple years, Bill Masterson has served as sales director at Facebook, but left to join Washington Post-owned social agency SocialCode as its chief revenue officer last week.
iPods Like Facebook Mobile Ads
Performance Marketing
While mobile advertisers debate the merits of smartphones versus tablets, the iPod touch might be the mobile device they should be considering—at least if they’re running Facebook campaigns aimed at [...]
SocialCode Zeroes In on Facebook Influencers
Performance Marketing
Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting [...]