Should You Really Bother With Personalization?
Performance Marketing
If you weren’t a marketing professional, you’d probably find it hard to believe that there is a debate of sorts in rather large organizations about personalization in marketing. In many [...]
Here’s the Story Behind the CNN-Owned ‘Great Big Story’ and Its Rapid Rise
Either you surprise the crew at Great Big Story or you go home. They, of course, will explain this in much kinder terms. But the basis of their visually stunning [...]
Q&A: Can This Half an Onion in a Bag Get More Twitter Followers Than Donald Trump?
Creativity
Will Americans embrace a new way of annoying numbers-obsessed president Donald Trump—by following half an onion in a plastic bag on Twitter until it has more followers than him?
Facebook Is Testing Ad Placement on the Messenger Home Screen
Performance Marketing
Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.
The Move Bustle Is Making to Be the ‘Go-to Source for Everything Millennial Woman’
Performance Marketing
Wonder no more about what goes on inside the minds of millennial women. Bustle, the largest digital media property that targets millennial women, announced today the launch of a focus [...]
Instagram Is Getting Ready to Introduce Live Stories to Users Globally
Performance Marketing
Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.