Facebook announced today that it’s changing how it ranks videos that appear in the News Feed. The social network will favor longer videos with high percent-completion rates over short-form content and long-form videos that people don’t spend much time viewing.
In a blog post explaining the updates, product manager Abhishek Bapna and research scientist Seyoung Park said long videos that viewers come close to completing could see a “slight increase in distribution.” At the same time, they said shorter videos might see a “slight dip” in the overall number of users who see them.
Bapna and Park said longer videos require more commitment from viewers, so completion stats can tell Facebook how “compelling” a post really is.
“As we continue to understand how our community...