The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
These 6 New Digital Stats Got Our Attention This Week
Performance Marketing
The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our [...]
Instagram Stories Pros and Cons
Performance Marketing
Last week Instagram introduced Instagram Stories, and like most new digital things, the Internet erupted into the usual yelling debate about new things like: "Instagram ripped off Snapchat!" and "Instagram [...]
The NFL Is the First Sports League to Get a Snapchat Discover Channel
Performance Marketing
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb
Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star
Performance Marketing
If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of [...]
West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads
Performance Marketing
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.