Instagram Marketing Is Quickly Catching Up to Facebook
Performance Marketing
How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.
Twitter’s Ad Business Is Surging but It’s Losing User Engagement
Performance Marketing
Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers.
A Play-by-Play From Jaguar’s Super Bowl Social Media Lair
Performance Marketing
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.
Toyota Is Using Instagram Videos in Its Facebook Ads
Performance Marketing
Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota
Facebook Makes Play for Local Ads
Performance Marketing
Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images.
Razorfish Swallows Up More HSN Digital Work
Performance Marketing
Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work.