Toyota Is Using Instagram Videos in Its Facebook Ads

Carmaker pushes Tundra model with new Moontoast tool

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Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on a test drive. To promote the 2014 Tundra, the automaker is running paid Facebook promos that utilize Instagram videos during the next few months.

Employing rich-media ad units from Moontoast, Toyota is buying Facebook's page post link ads to push the 15-second, stop-motion-styled vids (watch example below).

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