From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios.
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do? Scarf down a Snickers, of course! That's the plot of this ad for the Mars candy bar from Impact BBDO in Dubai, United Arab Emirates, which puts a different spin on the time-tested "You're Not You When You're Hungry" template.
Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad.
Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way.
Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign.
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.
Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. The angrier the Internet, the cheaper the candy—to make everyone a bit happier.