WWTT? Super Bowl Ad Illustrates Snickers’ Plan to Fix the World
Performance Marketing
This year, Feb. 2 wasn't just Groundhog Day — it was also Super Bowl LIV. With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes [...]
Star Wars’ Adam Driver Lands Lead Role in Snickers’ Super Bowl LI Ad
Brand Marketing
Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad.
4 Tips for Making Banner Ads That Actually Might Work
Performance Marketing
Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way.
Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions
Brand Marketing
Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial
Brand Marketing
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Stare Too Long at Snickers’ Marilyn Billboard, and You Get a Scolding From You-Know-Who
Performance Marketing
Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign.