Specs Who (L. to r.) Partner and co-creative director Joe Hemp; CEO and CCO Rob Siltanen; and partner and president Tim Murphy What Full-service ad agency Where El Segundo, Calif.
"Rock out in comfort" is a headline that will horrify rock 'n' roll purists—but Ringo Starr doesn't care. The Beatles drummer is relaxation personified in his first campaign for Skechers, as the brand continues its association with aging legends following the Pete Rose ad on the Super Bowl.
After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim. See the ad, by Siltanen & Partners, promoting the brand's Relaxed Fit footwear, below.
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl.
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s self-regulatory group at its annual conference to lay down an aggressive agenda.
Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its product line.
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.
Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content.
Here's your latest Super Bowl sneak peek—a teaser of the Skechers spot, which has already gotten some attention after it was reported that its French-bulldog star, Mr. Quiggly, replaced Kim Kardashian (not true), and that animal-rights activists protested the use of greyhounds as racing dogs (true).