Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

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Advertisers can’t say they weren’t warned.

Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s self-regulatory group at its annual conference to lay down an aggressive agenda.

Bucking the bureau’s traditional practice of focusing almost solely on fraudsters and hucksters intent on scamming consumers, Vladeck vowed to crack down on deceptive advertising by the nation’s largest brands. “National advertising is, once again, a high priority for BCP,” he told the Advertising Self-Regulatory Council (ASRC).

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