Skechers Trots Out Mr. Quiggly in Super Bowl Teaser

French bulldog will be joined by Mark Cuban

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's your latest Super Bowl sneak peek—a teaser of the Skechers spot, which has already gotten some attention after it was reported that its French-bulldog star, Mr. Quiggly, replaced Kim Kardashian (not true), and that animal-rights activists protested the use of greyhounds as racing dogs (true). We don't learn too much in the seven seconds, except that it seems to be narrated by posh, Bunderberg-esque dog-racing announcers, and that Mr. Quiggly will clearly outpace his faster friends thanks to his Skechers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in