September 11

This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.Luckily, Mike Monteiro is that foil.Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day.Check out some of Monteiro's tweets below.

Brands Miss the Mark With 9/11 Tweets

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, tweets can end up as fiascoes in an otherwise well-meaning flurry of posts. 

GroupM Inks 20-Year Lease for 3 World Trade Center

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017.