Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are. Luckily, Mike Monteiro is that foil. Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day. Check out some of Monteiro's tweets below.
Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, tweets can end up as fiascoes in an otherwise well-meaning flurry of posts.