This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets

Should marketers say anything today?

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Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.

Luckily, Mike Monteiro is that foil.

Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day.

Check out some of Monteiro's tweets below.

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