This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.