Scripps Is Planning a 6-Network Halloween Crossover Special
Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel [...]
A+E Nets’ New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps
Brand Marketing
Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos, [...]
Scripps Pitches Web Shows With Vanilla Ice and Rev Run
Performance Marketing
At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and
A Solid Upfront Buoyed TV Stocks
A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street.
Scripps Cautious When It Comes to Buying Tribune’s Stake in Food
Scripps Networks Interactive CFO Joe NeCastro said today that the company was in no hurry to buy the remaining stake in Food Network still owned by Tribune on the company's [...]
The Cooking Channel Finds Traction in the Marketplace
During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven.