A Solid Upfront Buoyed TV Stocks

$19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street.

Despite business shifts and public rifts, shares seem set to keep rising if the economy cooperates.

“It’s pretty much as good as it gets for the big media companies,” said Piper Jaffray analyst James Marsh. Eighteen months ago, doom and gloom pervaded the outlook of most media players.

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