The Cooking Channel Finds Traction in the Marketplace

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During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven. And owner Scripps Networks Interactive is trying to get advertisers used to the idea of Cooking as a meal all by itself, rather than a side dish to Food Network, a top-20 channel.

“We are in a place of deep development on Cooking,” said Karen Grinthal, svp of ad sales for Food Network and Cooking.



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