Editor’s Letter: Heat Seekers
Brand Marketing
Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In [...]
DirecTV Throws Your Best Friend a Bone With DogTV Channel
Creativity
People who unironically think of their dogs as children are probably a) not well and b) overjoyed about DirecTV's announcement that it will be carrying DogTV, a $6 per month [...]
Malone’s Liberty Media Snaps Up Charter Stake
The cable pioneer who Al Gore once referred to as “Darth Vader” has fired up the tractor beam, as John Malone’s Liberty Media has snared a significant stake in Charter [...]
Dish’s Bostonians Celebrate Tiny Beer, Recliners and the Death of the TV Spot
Creativity
The Boston Guys return and local accents abound in Dish's cute campaign for its Hopper DVR with Sling, which lets users skip commercial blocks. That functionality has caused some controversy, [...]
Cowboys Thrilled for Dish Network’s New Internet Service
Creativity
Dish Network has a thing for cowboys. Having aired several spots with cowboys last year advertising its Blockbuster Movie Pass, the satellite-TV provider goes back to the ranch in its [...]
Lawmakers Hope to Turn Off the Dark
This week’s Senate Commerce committee hearing on the Cable Act—the law often blamed for blackouts on cable and satellite TV—may not be the clash of the titans, but it will [...]