Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

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Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?”

In covering the media business for more than two decades, I have seen media brands come and go, editorial franchises live and die, platforms launch and crater, and people rise and fall.

The Hot List, however, has stood the test of time, and I’m always amazed by how it amps up our readership.

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