Cowboys Thrilled for Dish Network’s New Internet Service

BFG 9000 circles the wagons

Headshot of Tim Nudd

Dish Network has a thing for cowboys. Having aired several spots with cowboys last year advertising its Blockbuster Movie Pass, the satellite-TV provider goes back to the ranch in its latest spots—once again from New York agency Barton F. Graf 9000—promoting the new DishNET Internet service. In typical BFG style, the characters are outlandish and the silences are awkward. And this time, the thumb movements are quite peculiar as well. The remote location for the ads makes sense, though. DishNET, which launched Oct. 1, is meant for customers in rural areas that are underserved by fixed line gear. Two more spots after the jump.

@nudd Tim Nudd is a former creative editor of Adweek.