Honda Awards Its Nearly $600 Million Media Buying Business to RPA
Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win [...]
Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He’s So Selective About Ads
Brand Marketing
You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man, [...]
People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads
Creativity
Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms [...]
‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial
Brand Marketing
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Honda Says If You Can’t Do This While Texting, You Shouldn’t Drive While Texting Either
Creativity
Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to [...]
Everyone’s a Voyeur in Newport Beach Film Fest’s Fascinating, Creepy New Ad
Creativity
Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction [...]