Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking. Each ad suggests that if you can't safely complete minor chores and tasks—like gardening, vacuuming or making pancakes—while texting, you really shouldn't text and drive either. It's a fair point, only minimally undercut by the fact that these videos were made to be easily shared on mobile-friendly social media. Honda also made custom lock screens for this campaign, which can be downloaded directly from Facebook, Tumblr and Instagram. The campaign's target audience is millennials, of course, but we're pretty sure it's not just young people doing this. A parallel campaign for baby boomers that shows them texting during some of their common behaviors—reminiscing about the '60s, writing checks at the grocery store, telling their kids to get "computer" jobs—would raise awareness among another generation known for entitled and selfish behavior. Their phones could also offer helpful driving advice, like encouraging them to at least drive the speed limit on the JFX. More creative from the campaign appears below. CREDITS Client: Honda Agency: RPA Executive Vice President, Chief Creative Officer: Joe Baratelli Senior Vice President, Executive Creative Director: Jason Sperling Vice President, Creative Director, Social Media: J. Barbush Associate Creative Director: Stephen Hernandez Senior Art Director: Amy Servidea Senior Copywriter: Chris Bradford Senior Vice President, Chief Production Officer: Gary Paticoff Vice President, Executive Producer: Isadora Chesler Producer: Phung Vo Vice President, Director of Digital Production: Dave Brezinski Executive Digital Producer: Linda Kim Digital Producer: Amy Seidner Executive Vice President, Management Account Director: Brett Bender Vice President, Group Account Director: Adam Blankenship Account Supervisor: Kaelin McGill Account Executive: Elizabeth Weakley Assistant Account Executives: Wynt Curliano, Alanna Mozingo Vice President, Director of Business Affairs: Maria Del Homme Intern: Patrick Schrader Intern: Laurie Scott Production Company: Rabbit Content Director: Isaac Rentz Producer: Lauren Solie Executive Producers: Missy Galanida, Joby Barnhart, Isaac Rice Director of Photography: Sing Howe Yam First Assistant Director: George Nessis Production Manager: Austin Barbera Production Designer: Cody Fusina Editing: Cut + Run Managing Director: Michelle Eskin Executive Producer: Amburr Farls Editor: Andy Green Finishing: Jogger Executive Producer: Rich Rama Creative Director: David Parker Mix: Lime Studios Audio Mixer: Dave Wagg Audio Assistant: Adam Primack

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Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

David Kiefaber

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