In the Doghouse or Dead? It’s an Easy Decision in This Powerful Drunk-Driving Ad
Creativity
Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new [...]
What’s the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads
Creativity
"What's the worst that can happen?" That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for [...]
Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America
Brand Marketing
Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none.
Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA
Brand Marketing
It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior [...]
Ad of the Day: Y&R Ages Car-Crash Victims to Show What They’d Look Like Today
Brand Marketing
Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's [...]
Ingenious ‘Fatal Car Crash’ Video on YouTube Shows an Accident Only If You Fast-Forward
Creativity
It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such [...]