AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T’s “It Can Wait” texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception, featuring quietly gripping storytelling from Anonymous Content director Frederic Planchon that suddenly explodes with horror.