Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a Split Second

Martin Stirling's latest shocker for Irish International BBDO

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build tension—and leave a memorable, often shocking impression on the viewer.

Partizan director Martin Stirling is particularly skilled at this. Eighteen months ago, his Save the Children "Most Shocking Second a Day" spot highlighted the effect of the Syrian crisis on kids. More recently, he made this beautifully bleak PSA, which used a looping technique to devastating effect.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in