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It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior you might not even have considered dangerous.
The issue, it turns out, is turning around to look at your child in the backseat of your car. I don't recall any PSA focused on this particular issue, but according to Ireland's Road Safety Authority, it's a real hazard.