Rice Krispies

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.

Cheerios’ Interracial Ad Spiked Its Online Branding by 77%

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands.

Putting Brands in Their Place

Advertisers can’t say they weren’t warned.Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s self-regulatory group at its annual conference to lay down an aggressive agenda.

Kellogg’s Goes Back to the Land

After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic breakfast cereals.