Performance Marketing

Cheerios’ Interracial Ad Spiked Its Online Branding by 77%

Rotten apples didn't spoil spot

By Christopher Heine

June 7, 2013

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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