Republicans

How the Trans-Pacific Partnership Benefits Digital Advertising

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.

Ted Cruz’s Nomination Bid Begins With Web Domain Hijacking From the Left

The political story of the day comes with a guerrilla marketing sidebar.

The #IAmARepublican Campaign Isn’t Exactly Going as Planned

The #IAmARepublican campaign was meant to show Americans that Republicans can be normal, reasonable people. However, it's become the latest case of snarktivism, as social media users hijack the hashtag to mock members of the political party.

Senate Candidate’s Chief Qualification: ‘I Grew Up Castrating Hogs’

Whatever your politics, it's hard not to like a congressional candidate who opens her campaign ad with the line, "I grew up castrating hogs on an Iowa farm."

Study: Shutdown Savages Party Brands

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has quantified the hit to each political party and found that while both are suffering, the GOP brand could actually be affected more negatively.

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis’ Filibuster

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation.

Here’s One Advertiser Who Swears Mobile Ads Work: Obama

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative

Obama’s Twitter Bid on Election Eve

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map.

Data Points: Mobile Election

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this the first Mobile Election.