The #IAmARepublican Campaign Isn’t Exactly Going as Planned

Hashtag, meant to humanize, gets hijacked

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The #IAmARepublican campaign was meant to show Americans that Republicans can be normal, reasonable people. However, it's become the latest case of snarktivism, as social media users hijack the hashtag to mock members of the political party.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in