Ad of the Day: Smart Car
Brand Marketing
Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom [...]
JC Penney earns own spot in the doghouse
Creativity
JC Penney this week rolled out just what the world needs: another Flash microsite for the holidays. I have to look at so many microsites that my expectations are never [...]
Will designers rev their engines for Intel?
Creativity
Everyone wants to get in on the social thing nowadays, and tech companies are often ahead of the pack, for obvious reasons. Here's Intel's new effort: To promote the company's [...]
New Razorfish site awash in sound effects
Creativity
Yesterday, Avenue A/Razorfish sent word that it’s dropping the Avenue A brand. This makes sense, since most people already referred to the agency as simply Razorfish. Ah, but there’s more: [...]
Have you trademarked your shop’s slogan?
Creativity
This digital stuff moves fast, even the catchphrases. That’s why it’s important to stake your claims. I got an e-mail from R/GA that included something unusual. Its standard phrase introducing [...]
Razorfish shames its timesheet laggards
Creativity
For those who bill by the hour, timesheets are the bane of their existence. While the Anomaly and Crispin dudes work out a new industry compensation model, for now agency [...]