Ad of the Day: Smart Car

In a world of big, another auto brand wants you to think small

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom said in a recent J.D. Power survey that they have no awareness of the brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in