Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
JC Penney this week rolled out just what the world needs: another Flash microsite for the holidays. I have to look at so many microsites that my expectations are never high. Still, some do stand out—the ones that make me wonder why anyone in their right mind would spend time there. "Beware of the Doghouse" is one of those sites. First, upon arriving at the site, it tells me my browser isn't good enough. You know what, JC Penney, it is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in