radio advertising

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays.

Home Depot Teams With Uber to Deliver Christmas Trees

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and San Francisco.

Dollar Shave Club Turns to Local Radio for Father’s Day

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear and a machete)—to radio this month with four Father’s Day ads that he wrote and recorded for his mail orde

Kawasaki and ‘Lone Ranger’ Ride Together in Multifaceted Campaign

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences.