Dollar Shave Club Turns to Local Radio for Father’s Day

'The guy I am pretty sure is my dad'

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear and a machete)—to radio this month with four Father’s Day ads that he wrote and recorded for his mail order razor company. The spots sync with a digital effort that entails Facebook ads, a new social gifting engine and ”Dadisms” e-cards.

@Chris_Heine Christopher Heine is a New York-based editor and writer.