Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo
Creativity
Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys [...]
Ad of the Day: Puma
Brand Marketing
Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma spot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the [...]
Puma Takes to the High Seas for Social Trials
Brand Marketing
Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its [...]
Ad of the Day: Puma
Brand Marketing
Droga5's "After Hours Athlete" commercial for Puma, which won the Grand Prix in Film Craft at Cannes last month, really was a finely tuned piece of work.
Droga5 Is Toast of Cannes With 3 Grand Prix
Brand Marketing
Droga5 in New York ruled Cannes on Saturday night, adding its second and third Grand Prix of the 2011 festival—an Integrated Grand Prix for its Jay-Z Decoded work, and a [...]