Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo

A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys who could've stepped out of a grime-covered Fernando Meirelles film, the video follows their graffiti exploits in São Paulo, Brazil.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in