Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive
Brand Marketing
When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a [...]
This New Program Aims to Stop Ad Bot Owners From Getting Paid
Performance Marketing
Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to [...]
Feeling Judged? Judging Others? This Heartfelt Similac Film Hopes to End the Mommy Wars
Creativity
Some 95% of mothers feel judged, but they also do plenty of judging themselves, as Similac's latest campaign delicately demonstrates. In an attempt to end the mommy wars, the brand [...]
These Funny Retirement Ads Remind You That, Man, You’re Already Old as Hell
Creativity
The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry. That's the sad-but-funny truth behind this comical UBS [...]
Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles
Brand Marketing
If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping.
San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders
Brand Marketing
Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also [...]