Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

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I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight …

Oh, and he'd better not be drunk off his ass!

"Holding Out for a Hero," Bonnie Tyler's raucous '80s rock ballad, powers a new spot that launches Heinken's global "Moderate Drinkers Wanted" campaign. 

In the minute-long ad from Publicis Italy and MJZ director Nicolai Fuglsig, millennial women belt out the tune in clubs, on city streets and in subway cars as they search the night for a sober—or at least not utterly wasted—Mr.



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