This Bottle Cap Could Save Billions of Gallons of Water
Brand Marketing
With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the [...]
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
Breakthrough Marketing Can Only Come From Invention-Based Craft
Brand Marketing
"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine
Can Marketing and Media Be Leaders in Innovation?
Brand Marketing
Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created [...]
Project Isaac: Celebrating the Media Winners
Brand Marketing
Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: [...]
Introducing Isaac+
Brand Marketing
In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students.