Magazine

This Bottle Cap Could Save Billions of Gallons of Water

VCU Brandcenter earns Student Isaac Award for Design

Headshot of David Gianatasio
By David Gianatasio

August 21, 2016

With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the word about conservation.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended articles
You Might Like

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Ben Kneen, Senior Director, Product Management

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}