3 Reasons Agencies Struggle to Truly Invent and What They Can Do to Change That

Lessons for the ad industry from corporate R&D

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I'm an inventor and proud.

Like a magician, an inventor makes something from nothing. Unlike a real estate developer limited by property or a hedge fund manager limited by market size, ideas are limitless. I'm an inventor—that sometimes reduces ideas to practice. More than once, I've commercialized an idea. The best part is I've been able to do those things while still participating in agency life, leadership and work. But I'm often asked about that last part: How do I do that?

Jason Alan Snyder

The short answer is I didn't try to do it at an agency.

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