Izea’s New Exchange Puts Social Media Reach Up for Auction
Performance Marketing
Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.
News Corp Launches Global Private Ad Exchange
Performance Marketing
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and [...]
Do Advertisers Have Any Use for Blog Networks?
Performance Marketing
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media?
VivaKi Is Partnering With Adelphic for Smarter Mobile Ads
Performance Marketing
VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance
Condé Nast Cracks Door Wider to Its Private Exchange
Performance Marketing
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more.
Condé Nast’s Answer to Programmatic Buying
Performance Marketing
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.