OpenX Plans to Block Significant Chunks of Web Inventory

Exchange company looks to position itself against ghost publishers

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As the online ad industry races toward a full-throated embrace of programmatic ad buying, it's been rocked by a set of serious challenges: bot-driven traffic, ghost publishers and charges of out-and-out fraud.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...