Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report
Performance Marketing
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study [...]
PwC: Digital Consumption Driving Media Dealmaking
Performance Marketing
Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media [...]
Mobile Ad Data Suggests More Brand Buy-In
Performance Marketing
Evidence that mobile advertising may finally be coming of age continues to roll in.
Mobile Advertising Skyrocketed 111% Last Year
Performance Marketing
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.
Online Advertising Remains Red Hot
Performance Marketing
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers annou
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a [...]