Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today re
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them infrequently.
Interpublic Group shareholders, at their annual meeting today, rejected a proposal that would have required the company to publicly report on the number of minorities and women it employs.
Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media and communications sector.
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers annou