PricewaterhouseCoopers

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today re

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?

Media and Entertainment Stars Toasted the Oscars

The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.

33% of Users Discard Their Wearables in Disappointment

A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them infrequently.

IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting

Interpublic Group shareholders, at their annual meeting today, rejected a proposal that would have required the company to publicly report on the number of minorities and women it employs.

PwC: Digital Consumption Driving Media Dealmaking

Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media and communications sector.

Mobile Ad Data Suggests More Brand Buy-In

Evidence that mobile advertising may finally be coming of age continues to roll in.

Mobile Advertising Skyrocketed 111% Last Year

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.

Online Advertising Remains Red Hot

Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers annou

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a long, cold winter.