Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth


Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today released today, which was prepared by PricewaterhouseCoopers. It marks the sixth consecutive year the IAB is reporting double-digit, year-over-year growth for online advertising.

"This is our 20th year of reporting," said Sherrill Mane, svp of research, analytics and measurement at the IAB. "After 20 years of being measured, the industry is still experiencing double-digit growth. I

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