6 Ways Twitter Stole the Oscars
Performance Marketing
Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the [...]
Twitter Hikes Promoted Trend for Super Bowl
Performance Marketing
Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that [...]
Here’s One Advertiser Who Swears Mobile Ads Work: Obama
Performance Marketing
President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative
LDS Church Pulled Ads During Romney’s Run
Performance Marketing
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely [...]
Decision 2012: The Good, the Bad and the Funny
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President [...]
Michelle Obama and Joe Biden’s Twitter Twist
Performance Marketing
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The [...]