Here’s One Exceptionally Devious Way to Sell Life Jackets
Creativity
Convincing people to wear life vests can be tricky, even if it seems like common sense. So, to drive home the importance of water safety—and plug its Izeber 50 floating [...]
Is Prankvertising Here to Stay? Share Your Take at Today’s #AdweekChat
Brand Marketing
Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts.
Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank
Creativity
The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In [...]
Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads
Creativity
We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp: [...]
Press jury gives David Lubars a new nickname
Brand Marketing
By Eleftheria Parpis Some members of the Press Lions jury showed up to a Cannes press conference on Wednesday wearing "I like Lubie" T-shirts, in tribute to jury president David [...]